NEARLY SIX MILLION PEOPLE will converge on London for the 2012 Olympics. It will host more than 10,000 athletes from 205 countries. For 16 days, it will become the center of the broadcast universe, with over 4 billion people tuning in via television and the internet.
It’s an irrational thing, the Olympics. But it’s one of those beautiful human aspirations, like a skyscraper or space mission, that unites a massive group of people to make an impossible situation possible. And like the athletes themselves, it drives each Olympics to improve, to build rapidly, and to see just how far we can push our minds, machines, and manpower to change the world we know.