ON FEBRUARY 26th, at the Qantas Australian Tourism Awards 2009, 27 winners from a wide range of categories were announced. Organizing the awards is the National Tourism Alliance, a collective whose members number over 40,000 — 90% — of the country’s tourism operators.
Matador’s magic word of late — transparency — comes to mind when viewing the list of finalists and the winners. I was disappointed that the website doesn’t state how the finalists were chosen or with what criteria the winners were picked. For all I know, it’s whoever is putting up the most bucks. But maybe I’m just cynical.