In the endless battle to maintain relevance, the National Park Service still has a few tricks up its sleeve for prying people away from their screens, and getting them back out into nature. And unlike the social Find Your Park initiative that launched earlier this year, this new one is backed by science.
How many times has this happened to you?
You go to visit a National park (having romanticized your day in the great outdoors) expecting:
But when you get there, you find this: