Atlantis Paradise Island on Nassau, in the Bahamas, has long leaned into being a family-friendly escape based on luxury, child-like wonder, and the fantasy of getting to spend a few days on a perfect tropical island themed after a mythical city. But now, through at least the end of 2026, the resort has a new offering for guests interested in another kind of fantastical, child-like experience: getting to stay in a real-life Barbie Land.
Guests can rent Barbie-themed cabanas at one of the resort's pools. Photo: Atlantis Paradise Island Bahamas
There's a Real-Life Barbie Land at This Resort in the Bahamas
The experience is called “Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True,” and is the only current partnership between Mattel’s Barbie brand and a major resort. The offering is not a package, but rather, a selection of rooms, activities, and dining experiences guests can book à la carte. Offerings in the Atlantis Barbie Land include three Barbie-themed hotel rooms and suites, private Barbie-themed cabanas, Barbie-inspired dishes and restaurant specials, and activities like Barbie pool parties and outdoor movie nights, Barbie cooking classes, and Barbie “Mermaid Adventures,” where guests 12 and under can spend a day or afternoon with a Barbie mermaid.
A Barbie-themed suite at Atlantis Paradise Island Bahamas. Photo: Atlantis Paradise Island Bahamas
Costs vary depending on the level of accommodation, with rooms starting at $429 per night, in addition to 21 percent per night in taxes and fees, plus a $49 daily resort fee, $5.90 daily VAT, and mandatory nightly gratuities of up to $21 per person.
The prices for branded experiences within Atlantis’ Barbie Land range from free, as with the pool parties and story times, to rather pricey, at $247 per person for a Barbie Mermaid Adventure or $325-plus for a Barbie cabana. While many activities and offerings cater to younger guests, adult Barbie fans are also welcomed: Each cabana includes a bottle of sparkling rosé (or nonalcoholic beverage), Barbie cocktails are available at most dining outlets, and the “Barbie Boardwalk” experience ($35) has pink photo opportunities for adults and children alike.
Guests can rent Barbie-themed cabanas at one of the resort’s pools. Photo: Atlantis Paradise Island Bahamas
This collaboration arrives at a time when Barbie has seen a significant revival in popular culture. The 2023 live-action “Barbie” film directed by Greta Gerwig, starring Margot Robbie and Ryan Gosling, sparked renewed interest in the brand, positioning Barbie as a modern symbol of confidence and equality. The film’s success, combined with Mattel’s broader efforts to diversify Barbie’s image and make it more inclusive, has managed to keep the brand culturally relevant for a new generation — and bolstered an industry of Barbie-themed products, experiences, and collaborations, such as this partnership with Atlantis.
While Atlantis isn’t the first lodging option to lean into the Barbie trend, with Airbnb offering a limited number of stays in a Barbie “Dream House” and a 2023 partnership between Mattel and the Fairmont The Queen Elizabeth Hotel in Montreal, Quebec, it’s certainly the most robust to date.
The best time to visit Atlantis’ Barbie Land
Atlantis Paradise Island in Nassau, the Bahamas. Photo: Wangkun Jia/Shutterstock
Atlantis’ Barbie Land partnership runs through at least the end of 2026, so there’s no rush to visit. The busy season in the Bahamas is usually between mid-December and mid-April, when the weather is warm and humidity levels are lower than in the summer months. But that’s also the priciest season to be there, and the least expensive Barbie-themed room on a January weekend starts at $890 per night. The off-season (from late April to November), can offer more affordable rates, but be mindful that hurricane season starts in August. If you don’t mind the potential for a few rainy days, visiting between late spring and mid-summer can be an appealing time to visit, with smaller crowds and generally more affordable prices. 