Barbie is setting off to travel the world, this time for careers in the travel industry and sciences. A new travel-themed line of dolls, accessories, and media is slated for release. It will feature Barbie exploring the world and performing a variety of professions across the sciences. Barbie is partnering with National Geographic to create the line, which will feature career dolls and playsets that emphasize occupations generally underrepresented by women. The ultimate goal is to show children who might be interested in science, conservation, and travel that Barbie can be a role model for them too.
Lisa McKnight, Senior Vice President and General Manager of Barbie, said in a statement, “Barbie allows girls to try on new roles through storytelling by showing them they can be anything. Through our partnership with National Geographic, girls can now imagine themselves as an Astrophysicist, Polar Marine Biologist, and more.” In addition to these, her new careers will include Wildlife Conservationist, Entomologist, and Photojournalist.
The company is also releasing a new Barbie Dream Plane and Helicopter to get Barbie where she needs to go in style. Dolls and career playsets will cost between $14.99 and $29.99, and the new dolls and accessories are slated to go on sale in fall 2019.