The creators of the Color Factory clearly underestimated people’s love for colors (and how instagrammable their exhibit was). The pop-up exhibit that opened in San Francisco in August 2017 was only intended to be open for one month, but sold out for an additional eight months. Now, a whole new series of installations celebrating colors is coming to New York’s Soho district this August.
The exhibit will be inspired by “the colors of the city,” and will occupy 20,000 square feet of real estate at 251 Spring Street. Artists like Lakwena Maciver, Emmanuelle Moureaux, Jason Polan, and Tamara Shopsin will collaborate to transform the space into a colorful playground for adults and kids alike.
The New York version of the exhibit will feature 16 different experiences, including an installation of ombré floating balloons filled with wishes written by students from the 826NYC program, a luminous dance floor, and a colorful ice cream snack at the custom Mochi Bar. The popular yellow ballroom, which proved an Instagram favorite, will also be coming to New York.
To give New York City audiences a preview of what’s to come, the Color Factory team painted the sidewalks in the garden at the Cooper Hewitt, Smithsonian Design Museum with stripes of color. The “Manhattan Color Walk” is free, and open to the public until the end of July.
The Color Factory New York opens on August 20th, and will remain open until September 30th, from 10:00 AM to 11:00 PM, seven days a week. Tickets can be purchased on the official website in advance, for $38 each. But you’d better hurry if you want to see the exhibit, because they’re selling fast.