This Colorful Puppy Pop-Up Experience in NYC Is Instagram Dynamite

In addition to picturesque backdrops, adoptable dogs will be brought in every week from one of 12 different rescue groups, along with rescue workers to help guide potential dog owners through the adoption process. “This is about dogs getting adopted,” Human’s Best Friend co-creator Brian Tovar told Gothamist. “And then [it’s about] having a space where human and best friend can enhance their bonds in an Instagrammable environment.”

 

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To maintain a level of order, only 12 dogs will be allowed in at a time, with each dog (and human) getting about 30 to 45 minutes inside the mansion. Tovar added that he hopes the pop-up will be “good for the community, good for dogs, and good for humans.” Ideally, he’d like to extend the pop-up’s run through the holidays, before taking it to other cities across the country.

Human’s Best Friend is located in the West Village, at 14 7th Avenue near 12th Street, and is open from 12:00 PM to 9:00 PM on Wednesdays and Thursdays, and from 10:00 AM to 9:00 PM on Fridays, Saturdays, and Sundays. Tickets run $29 per person, or $39 for each dog/owner pair. 10 percent of the profits benefit the participating rescue organizations.

H/T: Gothamist