In what may be a major blow to Instagram influencers and businesses that rely on social media, Instagram is testing hiding like counts from posts.
According to Mark Zuckerberg, “As you scroll through your feed, there are no like counts. You can see who liked a photo or video, you can tap through to see [the list], and if you have the time you can add them all up yourself.” So while you can still see your own like count, you won’t be able to see others. The new system is currently being tested in Canada. If you’re part of the test, you will see a banner at the top of your feed with some information.