When it comes to food, everyone has that one restaurant, brand, or dish that they just can’t stand to eat or even want to set their eyes on. Some chains fall into that category for more people than others.
To find the most hated fast-food brands, the website RAVE Reviews used the research tool SentiStrength to analyze different tweets dealing with brands that had either positive or negative content. It then calculated the percentage of negative tweets and then ranked them by location and category. Is this a perfect gauge? No, considering that some fast-food chains are in many more countries than others. Twitter is also where people tend to air out their grievances in a much more aggressive way that doesn’t always reflect reality. Still, it’s an interesting look at the chains that people publicly complain most about.
The most hated fast-food brands in the world
- KFC: 14 countries
- Wendy’s: 11 countries
- Starbucks: Five countries
- Dominos, McDonalds, and Subway: Four countries
- Burger King and Taco Bell: Three countries
Taking the top spot is KFC as the most hated fast-food brand in 14 countries. Followed by Wendy’s being the most hated in 11 countries. McDonald’s took second place last year, but it’s now down to receiving the most negative public tweets in four countries.
This is the first time a company has tried to rank fast food brands by how much they’re loved or loathed. BusinessFinancing ranked the world’s favorite fast food chains by Google search data. Clearly there’s an appetite for fast food regardless of what you think about the brands themselves. After all, we all know that one person who likes to grab a meal from a fast food chain even while abroad.