A new Iceland tourism ad has taken Mark Zuckerberg’s weird Metaverse announcement and transformed it into a hilarious appeal to enjoy Iceland‘s natural beauty.

Created by Inspired by Iceland, a Zuckerberg look-alike named Zack Mossbergsson makes an awkwardly impassioned speech about the future of human connection: The Icelandverse. But unlike the virtual reality nightmare Zuckerberg’s trying to push down our collective throat, Icelandverse is actual reality “without silly-looking headsets.”

Instead of staying indoors and connecting with others via technology, Mossbergsson, Chief Visionary Officer of the Icelandverse, explains that the Icelandverse consists of interacting with other human beings by going outside and talking to people.

The spoof is near perfect, with an actor who looks as unnatural as the real Zuckerberg and uses similarly overcomplicated jargon.

“This groundbreaking service allows users to discover Iceland’s breath-taking surroundings and endless landscapes in real life, from stunning waterfalls, soothing hot baths, the Northern Lights… and moss,” the Inspired by Iceland website explains. “Users can explore and navigate their way through the many different layers of captivating reality just by visiting.”

But the new Iceland tourism ad does much more than just roast Zuckerberg and his freakish ideas for the future, it showcases the best of Iceland with great shots of the country’s hot springs, geysers, waterfalls, wildlife, and more.

Zuckerberg, for his part, commented on the video on Inspired by Iceland’s Facebook page. “Amazing. I need to make a trip to the Icelandverse soon. Glad you’re wearing sunscreen too,” Zuckerberg wrote.

The message behind the ad is simple: don’t get swept up in the Metaverse and enjoy the world around you by just going out in nature. Not only is it a prettier, healthier way to live, but it’s also real. And that has to count for something, right?