IN 2006, WHEN the last World Cup took place in Germany, only the networked elite really used social media. Since then, Twitter and StumbleUpon have become household words.
Here’s the math: Twitter has 105 million registered users, Facebook has more than 400 million users and soccer is the world’s most popular sport. The likely result? An incredible surge of social media usage by fans who want to share feedback, frustrations and celebrations in real time.