Light, flaky, buttery, golden brown — the croissant is a legend among French pastries. Most people would probably agree that it would be impossible to improve on the croissant, especially because you can already get them filled with delicious flavors like chocolate or ham and cheese. But Le Deli Robuchon in London found a way to reimagine the croissant: turn its iconic crescent shape into a large cube, double down on the fillings, and even add some cute toppings.
@foodwtf You can try the viral cube #croissant at📍Le Deli Robuchon in #London #UK 🎥 IG: @onehungrymedic #foodtravel #croissantlover #UKfoodie #foodie #londonfoodie ♬ Give It To Me – Timbaland
Le Deli Robuchon is a bakery in Mayfair, London, that’s named after celebrated French chef Joël Robuchon whose restaurant group runs Michelin-starred restaurants in Las Vegas, Hong Kong, Tokyo, and more in addition to London and Paris. The bakery is part of the larger Robuchon London outfit, which also includes the fine French restaurant Le Comptoir Robuchon.
The now-viral cube croissant helped put Le Deli on the map, at least the virtual one. Officially called Le Cube Robuchon, it currently comes in three flavors — chocolate, vanilla, and matcha — and are served fresh daily from 11 AM. Also on the menu at Le Deli are a variety of regular croissants, pastries, breads, sandwiches, panini, and patisserie sweets, as well as heartier fare ranging from salads and soups to charcuterie, cheese platters, and full-on hot meals like lasagne and whole roast chicken with three sides, gravy, and your choice of stuffing.
While Le Cube Robuchon is unique to Le Deli, cube croissants are starting to crop up at other bakeries outside of London, too.
Where to try cube croissants outside of London
Andersen & Maillard, Copenhagen, Denmark: Andersen & Maillard is a cafe and bakery with two outposts in Copenhagen. The Nørrebrogade location is a coffee shop and roastery while the Nordhavn location is an artisan bakery that serves cube croissants.
Where: Nørrebrogade 62, 2200 København, Denmark
Forêt Noire, Vancouver, Canada: Forêt Noire specializes in all manner of sweets, including several unique and hybridized pastries like the cube croissant and the cruffin, or croissant muffin. The cafe is currently located on West Broadway with a second location on Robson Street planning to open soon.
Where: 236 West Broadway, Vancouver V5Y 1P6
Little Pebbles, Toronto, Canada: Between Forêt Noire and Little Pebbles, Canadians have easy access to cube croissants on both coasts. This Japanese-leaning artisanal bakery and cafe is located in Toronto’s bohemian Kensington Market neighborhood.
160 Baldwin St #8, Toronto, ON M5T 3K7, Canada
232 Cakery, Tauranga, New Zealand: 232 is a bakery with two locations in Tauranga, a harborside city on the east coast of New Zealand’s North Island. It calls its signature pastry a “cube danish” — a danish being a laminated pastry that originated in Vienna just like the original croissant — but in box-shape it looks just like a cube croissant.
Where: Bethlehem Town Centre & Tauranga Crossing