Twitter, the micro-blogging site you hear more about each day, is being used for all sorts of creative purposes. Raising money for a cause is one of them.

Photo: striatic

As we mentioned earlier this week on MatadorPulse, the micro-blogging website Twitter offers users just 140 characters to communicate what they’re thinking about and what they’re doing… yet they’re finding incredibly creative ways to maximize these bursts of communication.

Matador’s own Honor Dargan (@tokyotopia on Twitter) launched Twitter’s first live travel chat this week along with fellow expat Shane Sakata.

Young people in Moldova used Twitter to send the world real-time updates about a growing political protest.

And now, folks are using Twitter to raise money for a social cause.

Earlier this week, TechCrunch’s MG Siegler reported that web developer and Twitter user Drew Olanoff , who recently learned that he has cancer, has devised a genius way to use Twitter to generate money for cancer research.

Olanoff isn’t the first Twitter user to raise money for a good cause via Twitter, but he may be the most innovative. Olanoff invites people to complain about things that are bothering them on Twitter, using the hash tag– #BlameDrewsCancer– to blame their troubles on… his cancer.

A related website, www.blamedrewscancer.com, aggregates all the “tweets” with the #BlameDrewsCancer tag; for each #BlameDrewsCancer tweet, Olanoff looks for sponsors to donate $1.00 to cancer research.

Now, if you’ll excuse me, I’m going to #BlameDrewsCancer for the fact that I’m out of coffee.

Community Connection

Are you on Twitter? If so, be sure to add @MatadorNetwork to your list! Our Twitter ninjas, Andy and Nick, not only let you know about new content on Matador, they tweet about some of the best travel content online.

Activism + Politics
 

About The Author

Julie Schwietert

Julie Schwietert Collazo is a writer, editor, researcher, and translator currently in New York, formerly of Mexico City and San Juan. She is Matador's managing editor and is the lead faculty member of MatadorU's travel writing program.

  • http://thelonglayover.blogspot.com Carlo

    Genius! What a great sense of humour Drew has. That’s lead-in photo is great.

  • http://www.allenburt.com Allen Burt

    Julie,

    Check out the ¨tweet to beat¨ campaign run by author Tim Ferriss. http://www.fourhourworkweek.com/blog/2009/03/09/tweet-to-beat/

    Also, check out http://libraryforlaos.org/ . Literacy fund raiser that raised money for 6 rural villages in Laos to fund reading programs. Used twitter as its main source of viral marketing!

    Its an amazing social fund raising tool! Great post.

    Allen Burt

  • http://www.ourmaninshanghai.com Peter

    Definitely seeing some positive cause related marketing and fundraising coming off of Twitter. One of the major events that caught my attention and raised the bar on twitter and fundraising was Charity:Water & the Twestival campaign.

    There was over 200 cities involved in Feb 2009 and it caught the attention of a few celebrities and that got a subsequent special produced on CNN. They raised money for the construction of clean water supplies in developing countries.

    Great Post and a great sense of humour on something that is otherwise a tricky life experience.

    Peter

Social Media →

Never before has the obvious been quite so murky yet exciting.

 

You might want to rethink your actions next time, and actually read through what you're...

Social Media →

There are a ba-jillion tools for the savvy tweeter to manage Twitter content. I have been...

 

All I wanted to do on Saturday was be outside at the street fair, deciding whether to eat...

Sports + Adventure →

Examining the relationship between social media and this year's World Cup

Supporting Our Community →

A writer, an expat, a student, a globbler (yes, a globbler), and a Barcelona editor...

Social Media →

Twitter overhauls Retweeting to make it easier, faster, and cleaner. Here's how it works.

Social Media →

Why I don't believe Twitter to be any trouble at all. It is in fact useful in work, play...

Cycling →

Other cyclists won't be the only people following Lance Armstrong at this year's Tour de...

Culture + Religion →

Could Twitter have prevented the Rwandan genocide? That's what Gordon Brown thinks.

World Events →

Harnessing the connecting power of social media, protesters in Moldova organize to demand...

 

Craig Martin asks, is the best job in the world really just a marketer's wet dream?