Remember MTV? I Was One of Their VJs, and This Is What I Learned
1. People are amazed by VJs
When I worked for MTV Brasil I wasn’t the target audience: I was a 30-something music critic. But in 2010 the network decided a new music show was needed. I got to audition, and someone thought I was good enough. I accepted the job because they were going to let me choose the videos, and as someone who grew up watching MTV, it was an offer too cool to pass up. It surprised me how many people cared about MTV and their presenters — those on-screen personas called VJs. Teenagers went to the network door to get autographs and selfies, sent gifts, started virtual fan clubs. It’s like being a reporter but also a rock star.