THANKSGIVING IS THE BEST DAY of the year to be an American. It’s not a day about consumerism or greed or pride or pettiness — it’s a day about gratitude and humility and family. So it’s more than a little irritating that it’s followed by one of the worst days of the year to be an American — Black Friday.
Black Friday, if you’ve been living in a blissful, happy little hole for the past few decades, is the start of the holiday season in the United States, and as such, is regularly the busiest shopping day of the year. To lean into this trend, retailers started offering huge sales on the day, which in turn, drew even more people to the stores.