BA: Tell us about yourself. How would you describe your work?
JM: I’m a freelance journalist specializing in creating stories about outdoor recreation, environmental conservation, acts of charitable giving and practices of sustainable living. I also have a direct interest in issues of diversity and environmental justice.
I recently decided that I’m not a travel writer. I’m a writer who happens to travel. I don’t think they are the same things. Travel writing is a very specific genre of literature that doesn’t often include the things that I write about. The same goes for adventure writer but to a lesser extent. I definitely write about adventure, but not for adventure’s sake. My focus is primarily on individuals whose work includes a higher purpose in adventure or exploration that has a humanitarian focus or an interest in environmental protection.
For example I’ve written a lot about Shannon Galpin who has done quite a bit of work in Afghanistan on behalf of the empowerment of women and girls through the creation of the first national female cycling team. Travel, adventure definitely, but in the pursuit of a much higher cause.
So what was the spark that got you in the outdoors in the first place?
JM: When I was 9-years old my brother and I joined a Boy Scout Troop in Los Angeles that was heavily into backpacking and mountaineering. From then on through high school I spent at least one weekend every month camping somewhere, primarily in Southern California. When I graduated from college I took up rock climbing and then got a job doing outdoor retail at REI in Berkeley. From there I worked for the North Face in sales and started my own agency in the midwest in 1992. I’ve been here ever since.
Awesome. Was there a particular instance that inspired you to start writing with a “higher purpose” in mind?
JM: It was right after 9/11 when I decided I wanted to make a career change from sales into journalism. At the time I felt like no one was really doing much to tell the stories of people trying to save the world while there seemed to be plenty of those trying to destroy it or capitalize off of the suffering of others. Since I started writing professionally those are the topics that I’ve felt most drawn to and passionate about.
Which leads us to your first book, The Adventure Gap. Could you tell us more about how the project came about?
JM: I’d been writing about diversity in outdoor recreation for a while. I produced a documentary for an NPR program on the Buffalo Soldiers as well as several magazine stories. I was working on a piece about diversity in the National Park Service when I became acquainted with the newly appointed director of diversity and inclusion at the National Outdoor Leadership School (NOLS) Aparna Rajagopal-Durbin. I was originally interviewing her on her role in making the most prominent outdoor education institution more relevant to people of color.
That conversation led to a much deeper discussion on what practical steps one could take toward achieving the goal of great inclusivity. A few weeks later I got an email from her asking me what I thought about putting an all African-American team on the summit of Denali. I naturally thought it was a great idea and asked what I could do to be a part of it. I knew right away that it would make for a great story and of course a book.
Expedition Denali was a game-changer! What are your hopes in how the book is received?
JM: Well I hope that it will sell a million copies! But the reality is I’m concerned that it will fall on deaf ears. Our modern world is too full of people today who simply won’t understand why this was such a landmark event. Even though the team didn’t summit, it set in motion a conversation about a critical issue that each of us, regardless of race, will have to face at some point in the future – a profound lack of support for environmental protection among the majority of the US population. But because there are so many people prepared to deny that diversity in outdoor recreation is important, we’re going to face an uphill fight to create a movement toward greater inclusion. I can only hope that I succeeded in writing a compelling enough adventure story that will captivate readers’ attention long enough to make them think about the book’s primary message and overall theme.
Addressing the whitewashing of adventure media is one thing, but how do we effectively continue a conversation around environmental and conservation issues within our own communities of color? You’re challenged with getting white outdoorsy people and urban-dwelling people of color to agree on something.
JM: As a person of color by definition if I continue to travel, adventure and write my way through life I’m contributing to the diversity of outdoor recreation. I can also try to tell the story of people of color out there pushing the boundaries of the field and illustrate their efforts to defy notions that suggest that these are things the black and brown folks don’t do.
I’m pretty cynical to the belief that I’ll ever convince anyone to think differently about these issues. As a writer and a journalist all I can really do is tell the truth as I see it. As an athlete, now that both my legs work properly again, all I can do is push the boundaries of my abilities and do it with style.
Why do you think that lie — that black and brown folks just don’t care about nature — is so pervasive? Do you think that’s just the fault of poor representation in media or an intentional notion of white supremacist thinking?
JM: Unfortunately it’s a lie that we perpetuate among ourselves. Young people are given a very clear message that unambiguously says, “black people don’t…” There are stereotypes that we impose upon ourselves and people in our community that are so thoroughly entrenched that to do anything contrary to this common belief is to be “less black” or trying to “act white.”
The consequence of going against the accepted definition of what it means to be black in America today is to be ostracized by one’s peers or even one’s own family. Who wants that? So we perpetuate the lie in order to fit in, but we deny ourselves the opportunity to experience something that is not only wonderful but part of our birthright as human beings, spending time outdoors in pursuit of something extraordinary, an ecstatic experience in the natural world.
What are your plans for after the book release?
JM: Sell, sell, sell! I’m coming full circle on my career, but now I’m pushing a product of my own creation. I want to write popular fiction and hopefully create compelling characters – people of color – who exemplify the best qualities of stewards dedicated to protecting and preserving the natural world.
Sounds like a plan!
This interview originally appeared at Everywhere All The Time and is republished here with permission.