Saudi Arabia
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Home to the birthplace of Islam, Saudi Arabia is still stereotyped as a closed and forbidden Kingdom.
Today, Saudi Arabia is stepping into a new era, inviting travelers to experience a destination where deep heritage meets fast-moving innovation, and where the sense of discovery keeps expanding. Beyond the familiar headlines is a country of striking contrasts, from contemporary cities and cutting-edge design to timeless desert horizons and historic coastal culture.
If you’re craving adventure, ride the dunes in the Empty Quarter, hike dramatic escarpments, or dive the Red Sea’s vivid reefs. Step back in time among AlUla’s rock-carved tombs at Hegra (Mada’in Saleh), then slow down over Arabic coffee and tea to feel the warmth of local hospitality. With new openings, festivals, routes, and stays arriving all the time, it’s a place that rewards curiosity — just be mindful that customs and access vary, and a few sacred areas remain restricted to non-Muslims.
Previously believed to be cursed, this archeological site is crowd-free - for now.
You'll see some of the bluest water of your life on the Red Sea.
A beginner's guide to tourism in Saudi.
Tucked within Saudi Arabia’s mountainous desert lies a world-class wellness oasis. Join content creator Rene Daniella as she explores the many experiences that Saudi's Six Senses Southern Dunes has to offer. Activities range from guided meditation and aerial yoga to unforgettable scuba diving in the crystal-clear waters of the Red Sea. A retreat designed to help you unwind, reset, and explore.