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Wear You Live Maps Your Hometown on a T-Shirt

by Michelle Schusterman Aug 3, 2011
CityFabric needs help launching its new line of hand-screened shirts, totes, pillows and canvases.

New Orleans comes up kind of a lot when I blog (especially if the post is about food). I haven’t been back since 2004, but growing up there means it’s never really left me. I’d bet many people feel the same about their hometown, for better or worse.

About a year ago, a few folks decided to print maps of their hometown, Raleigh, North Carolina, on t-shirts to sell at a local arts market. Now they’re on Kickstarter as CityFabric, attempting to raise $13,000 in the next month for their project – “Wear You Live.”

The idea behind this line of apparel is to get people talking about where they live. “It’s our belief that the more people talk about their place, the more they’ll get involved in their community,” says founder Matt Tomasulo.

As of August 3rd, 2011, CityFabric is on their way to meeting their goal with 258 backers, a total of $10,799 pledged and 27 days of campaigning left. If you pledge $25 you can choose a t-shirt or tote bag, and higher pledges get bigger rewards. Right now, only 13 cities are available:

San Francisco
Washington DC

But if CityFabric hits their campaign goal, they intend on expanding and adding more cities to the list. And they offer more than shirts and totes – they’ll happily slap your hometown on a heavyweight print, a cotton-twill cloth pillow, or a hand-stretched canvas (which makes for a pretty sick wall exhibition).

Local business seeks expansion to promote local awareness – seems like a project worth backing.

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