1. Keeping our word.
There is an expression in Russian ‘Ne uveren — ne obeschaj!’ (Don’t make a promise if you can’t keep it). For us Siberians to be as good as our word is a mark of honor. It might be hard for us to say no, but it’s impossible to break a given promise.
2. Keeping communication personal.
We come to see each other announced, we spend family dinner in the kitchen without watching television and use landline phones more often than mobiles. Our kids still spend more time outside than in front of computers. At twenty degrees Celsius below zero, we smell the spring coming up and go for a slow-paced walk with friends. Even on New Year’s night when the temperature can go lower than forty degrees Celsius, we go out after the midnight to drink champagne, watch fireworks, sledge and celebrate with our beloved ones.