Dear holders of the purse strings (HOPS),
I think we can all admit that these are interesting times. A few examples:
- 77% of the time spent watching TV we’re using another device,
- the same percent checks Instagram on the loo (just a hunch)
- Twitter is old.
Combined with evidence of creatives behaving like industrial designers, agencies behaving like brands, and brands behaving like TV shows, you don’t need a strategic planner to tell you that anything is possible.