Fashion and sustainability do not often go hand in hand.
Our over-consumption of cheap clothes is filling our landfills very fast (according to Grist, “every year, Americans send 10 million tons of clothing to the dump”) and the amount of natural resources it takes to produce most of the clothing available to us is off the charts (Treehugger reports that “it takes around 1,800 gallons of water to grow enough cotton to produce just one pair of regular ol’ blue jeans”).
The best advice for those who like to shop, but don’t want to ruin our planet are: shop less and shop for sustainable and durable clothes. As far as jeans are concerned, we have found a brilliant option!
Levi’s is collaborating with Aquafil, a company that produces nylon yarn made from waste (including recovered fishing nets, used carpets and rugs, scraps from the production of nylon products, etc.), to make beautiful, durable, and eco-friendly jeans together.
Not only will these jeans prevent our landfills to be even fuller, but it will help clean our oceans from abandoned fishing nets.
At the moment, the jeans that will be produced using this special yarn will be the 522 men’s model available online, but we can’t wait for Levi Strauss & Co. to extend this collaboration to more (if not all) of its pieces and influence others in the fashion industry to follow its footsteps.