Confuse “East of the I” with “Westosha.”
The expressway dividing these two regions is a very serious line to cross. Although both sides are Kenosha County (and parts of Kenosha proper spill over to the other side), we don’t mix the two. Kenoshans that live east of the expressway stay East of the I because the other side is so far and so empty, and Kenoshans that live in Westosha (Western Kenosha, get it?) don’t venture east because it’s so far and so crowded.