The announcement from China’s State Administration of Radio, Film and Television reads:
“Radio and television are important mouthpieces of the party and the people and are important battlefields in publicity and ideology. They bear important responsibilities in the public cultural service system, they must fully play up their advantages and earnestly perform their duties.”
To most, this news will come as business as usual from China, a country well-known for its authoritarian approach to media (not to mention media involving time travel). But let’s run with it: would running TV shows ad-free actually “boost culture” and “unify thinking”? Aside from the obvious notion that a purely unified thought process would be outlandishly boring, scary, and weird, what happens to the audience when you don’t break up a narrative?