MOST press trips are inherently tweaked.
For example, check out the following sentences in a press trip alert I received this morning:
“. . . there is some scope for sponsored participation in our expeditions in conjunction with corporate sponsors, usually if a commission in a well-known medium has been obtained and the sponsor can be given exposure. In that case the airfare, all meals, activities, lodging, and in country transportation are likely to be included. “
I interpret that as meaning “if your shit is big-time enough to adequately pimp us / our sponsors, we’ll pay for you to come.”