These days it seems like everyone and their veterinarian has an ethical product company. We are bombarded with new Kickstarter campaigns for the latest organic hamster shawls or Made in the USA artisanal chamber pots. If the Internet was real life, every time we went outside we’d be surrounded by a swarm of suspendered newsies shouting “Eco-friendly! Get ya eco-friendly here!” “Fair Trade for your old maid!” “100% ethical or your money back!”
It’s at once parody á la Portlandia and a genuine sign of the times: we, the children of globalization and overinflated self-esteems, decided we would be the ones to finally stop sweatshops after hundreds of years, and then preach the gospel of conscious consumerism from the mountaintops. We might not be doing it perfectly right, but it’s definitely progress in the right direction.