As anyone who’s been keeping an eye on the travel industry knows, many tourism boards and major travel companies are scrambling to keep people vacationing during the economic downturn — and some of them are getting creative.
Witness the latest campaign from the Barbados tourism authority: The Barbados Perfect Weather Guarantee.
Yup, from May through December, Barbados promises “perfect” weather — defined, specifically, as 78 degrees or higher and less than a quarter inch of rainfall — every day.
If the temperature drops and the skies open up, the tourism authority will cough up a $100 refund for each day of imperfection.
Ingenious move? Marketing gimmick? A bit of both?
Either way, it’s certainly an attention-getting offer.
What do you think? Would a perfect-weather guarantee have you booking a flight? What do you think the tourism industry can do to keep travelers on the road during the recession?