ATIMA LUI AND NANCY MADRID, both business students at Harvard University, were angry at their inability to find cosmetics and clothing that matched their skin color. They resented the fashion industry’s habit of only making “nude” colored clothing that looked nude on white skin.

So they founded Mia Pielle, a fashion-tech startup that helps women of all skin tones find apparel and accessories that look nude for their skin color. The company uses a “True Nude” algorithm to find products from brands that already cater to women of color (Nubian Skin, as one example). From the list of products, customers can then choose what they like.

Read the full article describing their work in the Huffington Post here.