If you’re a selfie-obsessed traveler, you might want to scratch Amsterdam of your to-visit list. The famous red and white “I amsterdam” sign in front of Museum Square’s Rijksmuseum, and one of the city’s most recognizable landmarks, has been removed.
The I amsterdam letters are on the move! They’ve been removed from Museumplein at the request of @AmsterdamNL, but you can still find them @Schiphol, as well as at festivals and events across the #AmsterdamArea. Read more: https://t.co/ydjvheHCMd (📷 by https://t.co/nMKKQmlA0c) pic.twitter.com/4513ejipPP
— I amsterdam (@Iamsterdam) December 3, 2018
Given the immense draw of the letters for tourists seeking a photo opportunity, the square had become overcrowded and unnavigable. “I’m glad to see it go,” said Rodney Bolt, Telegraph Travel’s Amsterdam expert. “For me it has become a symbol of mindless mass tourism, where people would more readily take a selfie outside the Rijksmuseum than really look at or care about the paintings within.”