The city of Bologna, Italy, is hoping to incentivize people to take more sustainable methods of transportation by offering free beer, ice cream, and movie tickets to those who ditch their cars.
Bologna, a city of 388,000 people in northern Italy, initiated a program called Bella Mossa, or “good job,” in 2017. It was developed by an urban planner named Marco Amadori to reward people who are walking, cycling, or using public transportation to get to their destination. Points are given for each journey on an app called Better Points, and those points can be swapped for goods at participating local businesses.
