If you haven’t heard of Alula, don’t sweat it — the fact that it’s relatively unknown among Western travelers is just proof that it’s still mostly free from over-tourism.
Old Town AlUla is a historic city in Saudi Arabia, a country that itself just reopened for tourism in the last few years. And at the center of AlUla is Old Town AlUla, also known as AlUla Old Town Village. The original settlement likely dates to the 6th century BCE and is preserved more or less as it was, without electricity or modern development. Now, it’s a budding tourist hot spot for anyone interested in world history or archaeological sites. Set next to the modern-day town, the region has a unique fusion of antiquity and modernity, especially given the massive investments Saudi Arabia is currently putting into tourism development.