The undisputed social media star of 2018’s holiday season was a twerking Santa.
It wasn’t an old man in a viral video or some animated version of North Pole pole dancing, either. It was a kitschy robot in a Christmas-themed bar. Or, more accurately, about 100 Christmas-themed bars around America. The Santa — and the Miracle bar pop-ups he came from — became an Instagram sensation, with everyone from Phoenix to Philadelphia posting pictures of previously unused spaces now done up like alcoholic Christmas carnivals.