Fifteen months after the first wave of quarantine, travelers are eager to slough off their pandemic sluggishness and get back to exploring. Iceland is ready to welcome back tourists, and it’s providing an incentive for them to delete their Netflix queues, hop on a plane to Reykjavik, and get back to the great outdoors: The adventure-travel hotspot is offering to transform travelers’ old sweatpants into brand new hiking boots.
All travelers have to do to claim their boots is bring a pair of sweatpants to the Sweatpant Boots pop-up on Rainbow Street in the capital city along with a plane ticket confirming their arrival date in Iceland in July. Then, at the pop-up, their sweatpants will be repurposed into a one-of-a-kind pair of outdoor footwear that’s fit for touring Iceland’s many natural wonders, which is not only thrifty but also just plain cool.
“For those ready to travel again, we want to make sure you’re prepared to experience life to its fullest and take on whatever adventure you’ve been craving,” said the head of Visit Iceland, Sigríður Dögg Guðmundsdóttir, in a statement. “And some lucky visitors will get to do it with their own unique Sweatpant Boots.” Each pair will come with sweatpant cuffs, trail tread, water-resistant uppers, and easy-off laces to maximize comfort and performance. Guðmundsdóttir also noted that the boots are made “in partnership with Will’s Vegan, a sustainable and environmentally friendly boot brand, with the design and creation of the boots done by Icelandic designer and founder of Another Creation, Ýr Þrastardóttir.”
Though only a limited number of travelers will be able to cash in on the promotion by booking a reservation at the pop-up, everyone can get in on the fun by donning a virtual pair of Sweatpant Boots and exploring Iceland’s outdoors from home. While they’re busy adventuring, in person or otherwise, travelers can even rock out to “The Sweatpant Boot Song,” an exclusive collaboration between Icelandic rapper Cell7 and music producer Ásgeir Orri Ásgeirsson.