Frequent Uber users are finally about to be rewarded for their loyalty. Uber just rolled out its rider loyalty rewards program, which provides perks to those who use Uber regularly. The more money you spend on Uber and Uber Eats, the greater the rewards. The program might serve as a key differentiator for Uber, motivating customers to choose it over other ridesharing apps like Lyft. Lyft has announced its own rewards program, but nothing concrete has been rolled out yet.

Uber’s rewards program will offer a variety of advantages to frequent customers, including no-fee cancellations for rebookings, guaranteed prices between your two favorite spots, free car upgrades, and $5 rebates. To join Uber Rewards, just watch for the invitation at the bottom of the home screen (if it’s available in your city), and your tier and associated perks will be displayed. Perks are valid for a period of six months, after which the rewards will reset.

Here’s how the points system works:

One point is earned for each dollar spent on rides and Uber Eats. Get two times the points on UberX, and three times the points for Uber Black rides.

For every 500 points, you get $5 of Uber Cash to use toward a ride. Points are applied automatically, and accumulated over a six month period to determine your rewards level. The levels are Blue, Gold, Platinum, and Diamond, which require zero, 500, 2,500, and 7,500 points (within a six month period) respectively.
Perks improve as you level up, with Diamond members enjoying complimentary upgrades, highly rated drivers, and free delivery on Uber Eats orders.

For a full breakdown of benefits, check out the official Uber Rewards site.

Right now, the Uber Rewards program is only available in:

  • Washington DC
  • Philadelphia
  • Atlanta
  • San Diego
  • New York City
  • Miami
  • New Jersey
  • Denver
  • Tampa Bay
  • Boston
  • Dallas
  • Orange County
  • Houston
  • New Orleans
  • Kansas City
  • Indianapolis
  • Los Angeles
  • San Francisco
  • Fort Collins
  • Rockies
  • Pittsburgh
  • Lehigh Valley
  • York-Gettysburg
  • Erie
  • Western Massachusetts

H/T: Techcrunch