McDonald’s is broadening its target demographic in some pretty creative ways these days. Pretty much every human has been to a McDonald’s at least once, but there’s one untapped market just waiting to be exploited for profit: bees. The fast-food chain just unveiled a mini restaurant designed for bees, complete with drive-thru windows, tables, and, of course, the golden arches. This “smallest McDonald’s in the world,” created for bees, is actually a functioning beehive.
The McHive was built in honor of McDonald’s new campaign to promote the well-being and preservation of bees. Several of the chain’s restaurants in Sweden already have beehives on their roofs, and the McHive is only the latest step in the broader effort.
NORD DDB, the creative agency that oversaw the project, explained, “The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees.”
The project is an attempt to encourage franchises all around the world, not just in Sweden, to follow suit and take part in McDonald’s creative sustainability efforts.
This video will give you a more detailed idea of the hive’s construction, and what it looks like inside.