This year’s price for 30 seconds? $5 million. Watch all that this year’s forty-plus advertisers had to offer below.

HONDA: A NEW TRUCK TO LOVE

HEINZ: KETCHUP GAME DAY

PANTENE: STRONG IS BEAUTIFUL

BUDWEISER: DRUNK DRIVING PSA

KIA OPTIMA: WALKEN CLOSET

T-MOBILE RESTRICTED BLING

POKEMON 20

AUDI: COMMANDER

COLGATE: EVERY DROP COUNTS

SHOCK TALK: UNFILTERED TALK

AVOCADOS IN SPACE

SNICKERS: MARILYN

BUDWEISER: NOT BACKING DOWN

LG: MAN FROM THE FUTURE

DEATH WISH COFFEE: STORM’S A-BREWIN’

JOY OF PEPSI

HYUNDAI: RYANVILLE

AXE: FIND YOUR MAGIC

THE BUD LIGHT PARTY

SKITTLES: THE PORTRAIT

AMAZON ECHO: BRAINSTORM

APARTMENTS.COM: MOVING DAY

FITBIT: DUALITIES

ACURA: WHAT HE SAID

MOUNTAIN DEW: PUPPYMONKEYBABY

HYUNDAI: FIRST DATE

BUTTERFINGER: BOLDER THAN BOLD

MINI USA: DEFY LABELS

TOYOTA: HECK ON WHEELS

SQUARESPACE: REAL TALK

ADOBE: THE GAMBLER

ESURANCE: PASS IT ON

HYUNDAI: THE CHASE

JACK IN THE BOX: DOUBLE JACK

MICHELOB ULTRA: BREATHE

NFL: SUPER BOWL BABIES

VICTORIA’S SECRET: SECRET ANGELS

DOMESTIC VIOLENCE PSA

PAYPAL: NEW MONEY IN TOWN

QUICKEN LOANS: ROCKET MORTGAGE

SCHICK HYDRO: ROBOT RAZORS

SOFI: GREAT LOANS FOR GREAT PEOPLE

SUNTRUST: HOLD YOUR BREATH

WEATHERTECH: RESOURCES

WIX.COM: KUNG FU PANDA

HYUNDAI: BETTER

SWIPE FOR DORITOS

DORITOS DOGS

DORITOS ULTRASOUND

TURBOTAX: ZERO LOVE