This Japanese-Style Ad Is the Only Trump Campaign Video You Won't Hate

The video was made by American YouTube star Mike Diva, who was asked on Twitter if it was meant to make Donald Trump look bad. He replied:

I dunno. i guess it depends on whether u think swastikas and trump literally blowing up the planet is bad https://t.co/YKXeI9jKl8

— ◢ M I K E D I V A ◣ (@Mikediva) June 16, 2016

The video plays on the Japanese concept of “kawaii,” which sort of translates to “cute,” but also means so much more. And seeing it applied to Trump is amazing.

Fun Fact: The Japanese word for "cute" (kawaii) is remarkably similar to the Japanese word for "scary" (kowai) https://t.co/2j0vQJE039

— Pete Fry (@PtFry) June 15, 2016

The Atlantic reports that most of the Japanese writing merely says “Trump,” or “President,” though it also occasionally says “Trump is God!” or “May Trump Live 10,000 Years!” God help us. Especially if God really is Trump.