This ain’t no Steve Jobs joint.
Apple has one of the tightest and most unmistakeable brands in the world. And the Apple store is kinda like the brand made corporeal. Walking into an Apple store isn’t like walking into any other store in the mall / shopping plaza. You know you’re there…and that’s the point.
I’d imagine mimicking that brand-heavy experience would be pretty tough. But someone’s given it a go in Kunming, China. And it looks like they’ve done a pretty good job.
