A COLLEAGUE OF MINE visited a week ago and reported that the tiny district of southern Seoul has been struck by horsey-dance flash mobs of Koreans and foreigners alike. Thanks to recent attention from PSY’s internationally viral “Gangnam Style,” the neighbourhood is drawing more tourists and day-trippers than just six weeks ago. What these visitors witness in Gangnam is Seoul refinery bordering on ostentatiousness — a district of beautiful people, luxury brand shops, posh cafes, and a wealth of plastic surgery clinics.
The ladies of PSY’s video fit the bill for Gangnam style — slim and stylish, with glossy hair and poreless, ageless skin.
Beauty is a $7.9 billion business in Korea. Lucky for curious expats like myself, Korean products can be purchased and played with at a relatively low cost. The innovative, the brilliant, the bizarre, I’ve tried ‘em all. In the name of research, of course.
Below, a roundup of Korean products for that “heyyyy sexy lady” look.