Google. You Tube. Ben & Jerry’s free cone day. Skype. All provide free services with no strings attached. You can check your e-mail, eat ice cream and talk to your parents who live five thousand miles away all for the low price of nothing. But how does one run a profitable business by giving away your product? Sure, you engender good will and happy customers, but if they’re not paying you, you won’t be able to keep your business alive.
Or will you?