1. You can’t avoid Conjunto Nacional’s decorations.
We’re talking bells and Christmas balls built with colorful, recycled garbage. It started as an eco trend a few years ago and stuck. Standing on the corners of Augusta Street and Paulista Avenue, Conjunto Nacional is the unofficial meeting spot of central São Paulo.
2. All shops windows have a “snow” theme and a lot of red velvet — never mind that it’s 95ºF on the streets.
White-sand beaches and palm trees doesn’t go that well with red-nosed reindeers and knit sweaters. As a result, people try to emulate what they think is a US and European Christmas, ginger cookies included. Some people go as far as decorating a fireplace with wool socks.