1. Start local.
Some friends, even other writers, seem to think I started out by one day waking up and deciding I’d go on a two-week press trip to Switzerland. Not so.
One of my first press trips was to a small town in Ohio. We’re talking so close to where I live in Cleveland that I actually enjoyed the Greyhound ride. I’m not trying to belittle that trip in any way. I was and remain incredibly grateful for that opportunity. That was followed up rather quickly with a press trip with Matador up in northern Lake Superior. Definitely not the first place people think of traveling, but it remains one of my favorite travel experiences. I’ll still promote that trip occasionally when it comes up on Twitter or in conversation, and the DMO responsible for that trip likes that and remembers me for it.
Point is, start local and try to treat every opportunity like it’s two weeks in Switzerland.