WE’VE ALREADY WRITTEN a lot about marketing language, specifically cliches.
This story, 10 Words and Phrases we Never Want to See in Travel Writing Again has, as of this morning, almost 44,000 views. So I know this information is getting out.
But it seems like writers are always finding new ways to get marketing style language in their narrative or travel writing, even if it’s not straight up cliches. Sometimes it’s just the structures commonly used in advertising and commercials.People watch TV, movies, listen to the radio, and the rhythms are so ubiquitous they end up embedded in people’s language, speech, and writing.
With that said, let’s look at three of the most common of these marketing ‘constructions’ and how they subvert your storytelling authenticity.