IF YOU’RE STARTING OUT AS a writer, you’re going to have a really hard time ignoring the internet. It is, quite simply, where the vast majority of today’s content gets published, and it is where the modern media consumer gets most of his or her news. But it doesn’t entail the same type of writing as magazines, newspapers or books. The internet is its own new thing. And internet readers have much more material to choose from than the readers of newspapers, magazines, or even books. Millions of articles are a click away, making it extremely difficult for the internet writer to both get and keep attention.
So while getting published on the internet is not difficult, getting people to read what you publish on the internet is difficult. Here are some guidelines for making your writing a bit more internet-friendly.