The Americans are coming! But is Cuba ready?
This morning, the United States and Cuba signed a much-anticipated civil aviation agreement that will bring back direct commercial flights between the two nations. Even with the recent thaw in diplomatic relations, Americans were relegated to expensive charter flights.
Today’s agreement will establish up to 20 daily direct flights to Havana and 10 daily directs to Cuba’s nine other international airports. American Airlines, JetBlue, Southwest Airlines and Delta Air Lines are among the US carriers expressing interest.
Make no mistake: Cuba already has developed tourism, but its overall infrastructure — especially digital and transportation — is woefully behind and ill-equipped to handle what soon may prove a devastating crush of American tourism.
Ready or not, I suppose.