At 12:01 am Sunday Night / Monday morning, Huffington Post published an announcement entitled AOL Agrees to Acquire the Huffington Post.
1. Upon reading, my first two thoughts were (a) “how much?” [$315 million], and (b) “why AOL, seems like a brand steadily losing relevance.”
2. I felt alienated while trying to parse the marketing language of the announcement, which was laced with rhetorical elements that “suggest” more than they actually “tell.”