In this day and age, when no one wants to commit to anything more than two days in advance, non-refundable flight tickets are an absolute nightmare. Wait too long to book, and you’ll end up spending more money. Book too early, and you’ll regret not having waited for something better to come along. Air France is trying to take the stress out of non-refundable tickets by giving passengers the option to resell them.
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Air France May Soon Let You Resell Your Non-Refundable Ticket
Although the website isn’t yet operational, the new program will be called FlexFly, and it will allow you to post your unwanted ticket online. If someone purchases it, you’ll get back half of the cost. The other half goes to Air France, which allows the airline to offer discounted tickets to the buyer. Purchasing a resale ticket could land you as much as 25 percent off the original price. The only catch is that to sell your ticket on FlexFly, it must have been originally bought directly from Air France, and not from a third-party.
This is the first resale program of its kind, though if it proves successful, we might see other airlines hopping on the bandwagon. 
H/T: Lonely Planet