1970s gaming company Atari — known for iconic arcade and home video games Pong, Asteroids, and Missile Command — is throwing its hat into the hotel game. Although Atari’s been very quiet on the gaming side, it just announced plans for eight Atari Hotels in the US. The first of these hotels is slated to open in Phoenix this year and will be designed as a paradise for gamers.
Although few details have been released, the Atari Hotels website promises a “unique lodging experience combining the iconic brand with a one-of-a-kind video-game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in Virtual and Augmented Reality.”
Fred Chesnais, CEO of Atari, said in the initial announcement, “We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay. Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds, and we cannot wait for our fans and their families to enjoy this new hotel concept.”
In addition to Phoenix, hotels are also being planned for Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle.