When it comes to sustainability in the beer world, you probably didn’t expect Budweiser to be leading the charge. Indeed, Anheiseur-Busch Inbev, the world’s largest brewer, has just announced that Budweiser will soon be brewed with renewable electricity throughout Europe. The announcement comes as AB InBev signed a deal with BayWa r.e., a global renewable energy developer, to purchase 100 percent renewable electricity for its European brewing operations.
Jason Warner, Zone President for Europe at AB InBev, said, “We know that sustainability is not just part of our business, it is our business. From recycling CO2 released in the brewing process to eliminating plastic from our packaging, we are constantly looking to not only reduce our environmental impact but to have a net positive effect.”
The new partnership will result in power being supplied by two solar farms in Spain, and the system will be fully functional by March 1, 2022.
With AB InBev’s 14 breweries in Western Europe, which brew over 50 brands (including Budweiser), all soon entirely powered by solar energy, this is the largest Pan-European corporate solar power deal in history.
When the beer goes fully renewable, you’ll know. The brand will feature a new symbol on the pack to make sure consumers know their beer is being brewed with 100 percent renewable electricity.