While the internet is having fun maligning exes, the program is actually meant to celebrate the roach and be given as a Valentine’s Day gift to your significant other. According to John F. Calvelli, the Wildlife Conservation Society’s Executive Vice President of Public Affairs, “The Bronx Zoo’s Name-A-Roach promotion is a light-hearted, fun way to reach out to someone on Valentine’s Day to let them know that you are thinking about them.”
We dare you to bestow someone you actually care about with this honor as their only Valentine’s Day present and see how the holiday works out for you. But if you really think your special someone will get a kick out of having a roach named for them, you can also fork over $75 for “The Works” package, which includes a roach beanie, pin, and mug in addition to the certificate.
Regardless of who you name a roach after, it’ll all be for a worthy cause; all proceeds go to the Wildlife Conservation Society. 
H/T: TimeOut