French luxury brand company LVMH is stepping up to make hand sanitizer more widely available across France. On Sunday, the company announced that it will be repurposing its perfume and cosmetics production sites to create hydroalcoholic gel for hand sanitizer.
In a statement, the company said, “Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus. LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”
The hand sanitizer will be made available for free to French authorities as well as to Assistance Publique-Hôpitaux de Paris, the largest hospital system in Europe that treats more than eight million patients each year.
The campaign to produce more hand sanitizer comes at a crucial time, as there is currently a global shortage as people around the world are stocking up en masse. And France isn’t the only place getting creative to solve the shortage. According to New York Governor Andrew Cuomo, the state will begin employing prison inmates in an effort to produce its own hand sanitizer.